Our Story

Founded in 2000, AURA by Tracie Ellis has always strived to create uninhibited homewares of the highest quality. Inspired by years of global meandering, we design all our products in Melbourne, and while we've seen many trends come and go, we believe it's our forward-looking approach that sets us apart. Discover our story by scrolling through the images below, and witness our evolution from muted, earthy tones to extravagant colour, and then to subtle pastel. It's a world where bold shapes, stripes and block prints mingle freely with delightfully oversized jacquards and unique hand-made cushions and throws. Yes, it's little bit Scandinavian, a little bit French, but it's also a whole lot of Melbourne.