Founded by renowned Australian textile designer Tracie Ellis in 2000, the growth of AURA into one of Australia’s most respected premium bed linen companies is a wonderful local success story.

AURA’s wide appeal lies in Tracie and her fabulous small team's devotion to unique design and luxurious fibres, leading to exquisite collections of bed linen, accessories and home furnishings that are unsurpassed in terms of quality and innovation.

Today, AURA is retailed by some of Australia’s most respected boutique retailers and premium department stores as well as internationally in House of Fraser, Heals, Fenwicks & Bentalls, Williams and Griffin in the UK and Ireland. 

OUR PHILOSOPHY 

Be brave in the bedroom. Say what you want. Express yourself loudly. Sleep is too long, and life too short, for demure pastels and crisp, white nothings. AURA by Tracie Ellis is a luxurious range of linens that refuses to lie quietly. Audacious prints. Unapologetic colours. Fabulous textures. The elements of AURA combine in an alchemy of beauty and enchantment. But it's also a potent blend of luxury and comfort - high-count fibres, sumptuous details and hand-crafted finish.